Eureka Express · Open Simulations

150 business simulations. Openly licensed. Playable right now, in your browser.

Strategy, finance, operations, negotiation, hospitality & tourism, sustainability, and AI — each simulation a single self-contained file, in English and Spanish, with no backend, no account, and no tracking. Free for personal use, forever — with licensed, class-ready runs when you want to teach with them.

150simulations, reviewed & replay-tested
6categories — business to tourism
EN·ESevery sim fully bilingual
0€for personal use, under CC BY-NC-SA
90 mintypical session, 10-min microsims to full capstones

Read this page as a case. It's written for business school professors, about a business school problem: what should a simulation company do when AI pushes the marginal cost of its core product toward zero? Exhibits below. Discussion questions at the end. The protagonist is us.

The moment

A professor built her own simulation in an afternoon

Not long ago, a professor evaluating our platform showed us something instead: a working prototype of a teaching simulation she had built with an AI assistant, in an afternoon, for free. It was rough. It was also good enough to teach with — and a year earlier it would have taken a vendor like us weeks and a five-figure budget to deliver.

She was right about where this is going. Content that once justified per-seat licenses is becoming something a motivated instructor can conjure on demand. Faced with that, a content vendor has two options: defend scarcity with lawyers and paywalls, or accept abundance and move to where value is actually going.

We chose abundance. This catalog — 150 reviewed, tested, bilingual simulations from a 1,600+ library — is what that choice looks like.

The economics

What happens when the cost of content goes to zero

You teach this. Information goods price toward marginal cost; when a core input gets cheap, profits migrate to the complements that stay scarce. For twenty years, business simulations dodged that logic because production was genuinely hard — custom software, months of development, specialist teams. AI ended the dodge. Here is our own data.

Exhibit A · Production cost collapse

From months to days

  • Then: a bespoke teaching simulation meant custom software — months of build time and budgets to match, priced per student, per run.
  • Now: our spec-driven AI pipeline ships a new simulation in 2–4 weeks including human review — and the generation step itself is measured in hours.
  • Result: a 1,600+ simulation library built in under two years. The binding constraint is no longer production. It's review.
Exhibit B · The theory, applied to itself

Your syllabus predicted this page

  • Shapiro & Varian: information goods price toward marginal cost. Ours is near zero; the price is now zero.
  • Teece (1986): when the core innovation commoditizes, returns accrue to complementary assets. We're betting the company on it.
  • Christensen: the only comfortable time to disrupt your own catalog is before someone else does.
  • Shirky: mass amateurization doesn't kill the professional layer — it relocates it.
Exhibit C · Where value migrates

The run stays scarce

What a downloaded file still can't do:

  • Enroll 180 students via LTI, in teams, in competition, with leaderboards
  • Guarantee integrity, produce decision-level analytics and auto-debriefs
  • Generate assessment evidence — completion, learning outcomes, grade passback, accreditation artifacts

Content is free. Orchestration, trust, and evidence are the product. So is your judgment — the debrief was never in the file.

References, for the reading list: Shapiro & Varian, Information Rules (1999) · Teece, "Profiting from Technological Innovation" (1986) · Christensen, The Innovator's Dilemma (1997) · Shirky, Here Comes Everybody (2008) · Casadesus-Masanell & Ghemawat, "Dynamic Mixed Duopoly" — on competing with free (2006) · Agrawal, Gans & Goldfarb, Prediction Machines (2018) — when prediction gets cheap, value shifts to judgment · Dell'Acqua et al., "Navigating the Jagged Technological Frontier" (2023) — which we turned into simulation #2027, naturally.

The manifesto

Six theses on open simulations

  1. Simulation content is becoming abundant. Pricing it like it's scarce is rent-seeking. The scarcity was in the software economics, never in the pedagogy. The software economics just changed.
  2. What stays scarce is the run. Rosters, teams, competition, integrity, analytics, evidence, and a professor who knows what to do with a debrief. That's worth paying for. Files are not.
  3. Openness is the only honest quality argument for AI-built content. Anyone can claim "high quality." We publish the method, the review reports, the fix logs, and a replay harness you can run yourself. Verify, don't trust.
  4. Free for personal use, forever. CC BY-NC-SA 4.0. Play them, adapt them, translate them, pressure-test your course design with them — no account, no sales call. Classroom and institutional deployment is commercial use: that's the licensed layer, and it's what funds this commons.
  5. Improvements flow back. ShareAlike plus a review gate: community fixes ship under the same quality bar as our own, and nobody can enclose an improved fork. The commons compounds.
  6. The professor is the hero. AI making content cheap is not a threat to teaching — it's a subsidy to it. You evaluate everything here yourself, free, before anyone talks to procurement — and when you do run a class, you pay for the run, not for permission to look.
The catalog

Browse by discipline, play in one click

Every card in the player deep-links (player/?sim=015), filters by category and level, switches EN/ES live, and exports the session log for your debrief prep.

88 business 26 finance 15 hospitality 10 education 8 sustainability 3 tourism

Browse all 150 →

The quality gate

AI-generated. Human-reviewed. Replay-tested. Paper trail included.

"AI slop" is a fair worry — the answer is a process you can audit, not a promise you can't. Nothing ships to this catalog without passing all three gates, and community contributions go through the identical pipeline.

1 · Quality-review lifecycle

Every simulation is reviewed against a defect checklist built from real failures — scoring that ignores decisions, round desyncs, untranslated strings, broken constraints — then fixed, re-verified, and version-bumped. The review is the constraint on how fast this catalog grows, by design.

2 · Headless replay, in both languages

Zero JS errors, full round-trips, scores that react to decisions. Run it yourself on any sim:

cd player/test
npm install jsdom
node headless_replay.js 015

3 · Human review & open governance

A human plays the sim and checks the pedagogy: decisions must matter, feedback must teach. Fixes and versions are tracked in the open — see CONTRIBUTING and GOVERNANCE. Professors who adopt and review get named credit as curators.

In your classroom

From personal play to a licensed class run

Plainly: everything here is free for personal use — play, evaluate, adapt. Classroom and institutional deployment is commercial use under the NC clause and takes a class license. The path:

1

Pick and play

Browse the catalog, play a sim end-to-end yourself (10–90 minutes), check the built-in hints and final performance summary. No account, no install — it even runs offline from a USB stick.

2

Design your session around it

Play contrasting strategies and export the session logs — that's your debrief raw material. Draft the discussion questions, time the rounds, check both languages. Every question about fit gets answered before a cent is spent.

3

License the class run

Teaching with it is the licensed part: cohorts, teams and competition, LTI inside Moodle/Canvas/Blackboard, decision analytics, auto-debrief and grade passback — Eureka runs it for you, class-ready. Class runs are what keep the open catalog alive.

For class discussion

Now teach the case you just read

Assign this page. It's CC-licensed like everything else here. Suggested questions:

  1. Map the simulation vendor's value chain before and after generative AI. Using Teece's framework, which complementary assets remain appropriable — and did Eureka open-source the right layer?
  2. The catalog is CC BY-NC-SA. Argue the counterfactuals: what changes under BY-SA (commercial use allowed)? Under a closed freemium? Who captures the surplus in each case?
  3. Casadesus-Masanell & Ghemawat model competition against a zero-price rival. You are the incumbent simulation publisher with a large paid catalog: what is your best response, and when is "ignore" correct?
  4. If review capacity — not production — is now the binding constraint, what does the quality gate do to the economics? Is "curation as a service" a defensible moat, or a temporary one?
  5. Generalize: when the marginal cost of course content approaches zero, what exactly is a business school selling? Draft the 2030 revenue mix for your own institution.

Want the instructor's version of this argument, with the data behind Exhibits A–C? Talk to us — or better, license a class run and watch what your students do with it.